Who are our users?

One of they key tenets of appICE is to enable AI on the edge devices. A typical smartphone produces hundreds of MBs of data everyday. Our patented algorithms cull out the intelligence from the raw data (without sending it off the device) to provide you the right insights on which you can build your engagement model for highest retention.

Automatically predicts users who are likely to un-install Determine interests (whilst honoring user permissions to protect privacy) Minimal impact on battery and higher accuracy as compared to OS features.

How did we get them?

Learn the most relevant and profitable sources of acquisition.

appICE shows you the acquisition source of the uninstalled users to help you understand which CPI networks are delivering and thereby enabling you to shift spends to more productive networks thereby saving marketing money.

What do our users do?

Know users interests and use that to personalize the engagement with them.

Know their usage patterns outside your app to get a rounded understanding of usage. appICE automatically identifies more than 20 interest types using its proprietary artificial intelligent algorithms.

How can we engage them?

The most easy to use segmentation solution for marketers to understand their reach and personalize the messaging to derive maximum engagement. Combine multiple attributes to define your target audience, know actual reach and engage.

appICE prides in presenting the most easy to use and comprehensive tools which mimic real world context so that you can reach the right audience at the right time with relevant context and the right message to drive in-the-moment and personalized engagement.

Who did we lose?

Learn which sources are irrelevant and draining your acquisition budget.

See the users who have uninstalled across geography, time, and source.

Automatically predicts users who are likely to un-install and run engagement campaigns to target them.