Moments Matter
Marketers must be more proactive in understanding the relevant moments to engage users.
Relevant moments respect the real-world context of a users or put simply the WHO, WHAT, WHERE and WHEN.
AppICE is built on Semusi, a context awareness engine built using real time AI .

WHO
Who is the user? Are they male or female?
What age group are they in?
What are their behaviours and interests ?

WHAT
What is the user doing in your app or BOT ?
Which section do they spend their time?
What do users do outside of your app

WHERE
Where is the best places to engage users
Is user at home, office or in a vehicle?
Where do users use other apps?

WHEN
When is the best time to engage users?
Is it morning, afternoon or evening?
Is it at 16:00 whilst in-vehicle?